Wednesday, April 6, 2011

Professional Ethics (part 8)

Advertising,Publicity and Solicitation


Advertising is the use of various media,such as magazine,radio etc to communicate favourable information about the services provided by the profession.
Publicity may be similarly defined.
Solicitation is try to obtain/meet the clients to explain about our services,by offering seminar,course etc

Advertising in general is not permitted
~Code of ethic prohibit members from advertising by any means.
~Can issuing circular to client/person with whom there has already been established a professional connection.
~Allowed to publish name and adress for purposes eg advertisement for vacancies,for sale of business/ property,announcement a change of address and telephone numbers,etc
~Must ensure 'business card' or 'stationary practice' or 'name plate' do not include a claim that a member is a specialist in any particular aspect of public practice is prohibited.
~Conducting seminar and publising article for the purpose of knowledge may be acceptable,provide such activities  not to deliberate promotion.
~Allowed to send greetings card or special occasion eg happy new year etc.

Method of practice
Practitioner in specific profession must registered with certain council before practice legally.

No comments:

Post a Comment